Serving IA, SD, NE & MN 
712.476.9443 
info@zomercompany.com
YOUR LAND & AUCTION COMPANY
Serving IA, SD, NE & MN 712.476.9443 info@zomercompany.com
Whether you're retiring from farming, settling an estate or liquidating equipment, Zomer Company provides a proven auction process designed to maximize value and simplify the transition. We specialize in farm equipment auctions across Iowa, South Dakota, Minnesota and Nebraska—connecting sellers with serious buyers through targeted marketing and competitive bidding environments.
Selling farm equipment isn’t just about listing items—it’s about creating demand and reaching the right buyers.
Our team handles the entire process from start to finish, including:
Equipment organization and auction setup
Professional marketing and advertising
Targeted outreach to active buyers
Online and live auction execution
Full coordination through settlement
We work with:
Retiring farmers
Estate and inherited equipment situations
Partnership liquidations
Ongoing consignment auctions
Our goal is to make the process efficient, organized and focused on achieving strong results.
Zomer Company conducts hundreds of auctions each year, including farm equipment, retirement, estate and consignment auctions—selling millions of dollars in equipment annually.
Our auctions combine:
This ensures your equipment is exposed to serious, qualified buyers—not just a limited local audience.
Designed for farmers transitioning out of active operations, these auctions allow for complete liquidation of machinery, tools and assets in an organized and efficient manner.
We work with families, attorneys and executors to manage estate-related equipment sales, ensuring a smooth process during important transitions.
Our ongoing consignment auctions provide an opportunity to sell individual pieces of equipment alongside other sellers, attracting a larger pool of buyers.
When farm operations change—such as one partner retiring—we help liquidate equipment in a structured and fair process.
When operations scale back or equipment needs change, we help sell surplus machinery efficiently through a structured auction process. This allows you to convert unused or underutilized assets into capital while maintaining focus on your core operation.
Auctions remain one of the most effective ways to sell farm equipment because they:
With strong demand for quality used equipment, auctions help ensure your assets reach the right audience.
We take a detailed, hands-on approach to every auction:
We review your equipment, goals and timeline to determine the best auction strategy.
We organize equipment, prepare listings and develop a marketing plan.
We promote your auction through digital channels, buyer networks and targeted outreach.
We conduct the auction—online, live or hybrid—depending on the situation.
We handle payment processing and coordination so you don’t have to manage the details.
Every equipment auction is different, which is why we offer flexible auction formats designed to fit your operation, timeline and goals.
We can conduct on-site auctions, allowing buyers to inspect equipment in person and creating a strong local turnout. For added convenience, equipment can also be moved to one of our auction lot locations, where multiple sellers benefit from increased buyer traffic and consolidated marketing efforts.
In addition, we offer online-only and hybrid auctions, expanding your reach beyond the local market to attract regional and national buyers. These formats increase bidding activity, provide greater flexibility for buyers and allow sellers to participate without the need for a traditional live event.
By combining the right auction format with a targeted marketing strategy, we help ensure your equipment is positioned for maximum exposure and competitive bidding.
We conduct equipment auctions within the Midwest, including:
Our strong regional buyer network helps drive consistent demand for farm equipment.
We focus on doing things the right way—being thorough, organized and committed to achieving the best outcome.
A farm equipment auction is a structured sale where machinery and farm assets are sold to the highest bidder, often through live or online bidding.
Retirement auctions are typically used when a farmer is stepping away from operations and needs to liquidate equipment efficiently.
Most auctions are planned over several months, allowing time for marketing and buyer outreach before the sale date.
In many cases, equipment can be sold from your farm location. We help determine the best setup for your situation.
Buyers include local farmers, regional operators and equipment dealers looking for quality used machinery.
Yes. Many equipment auctions are conducted online or in hybrid formats to reach a larger pool of buyers.
Contact our team for an initial consultation. We’ll review your equipment and recommend the best approach based on your goals.
Whether you're buying, selling or exploring opportunities in farmland, residential real estate, commercial property or equipment auctions, the team at Zomer Company is here to help you navigate the process with confidence, local expertise and personalized service.